Hawk Ridge Consulting delivers expert product strategy and management services for all phases of the mobile, web and desktop product lifecycle.
- Product strategy and roadmap development
- Product Requirements and user story definition
- Vendor selection and management
- Full product lifecycle management (product, project, design, QA, launch) from inception to launch
- Post-launch maintenance and analysis
Sample Projects and Clients
Our expertise runs the gamut, from hands-on creation of unique mobile apps to P&L responsibility for multi-million dollar product lines. We know that every great product that comes to market reflects a million small decisions that were made along the way. Decisions about the feature set, device platforms, vendor partnerships, monetization strategies, user interface, and architecture all impact whether the product is discovered, adopted, and loved by its target customers.
We’ve brought over 100 mobile, web, and desktop products to market, during 20+ years of product leadership at major media and software companies including Scripps Networks Interactive (Food Network, Travel Channel, HGTV), AOL, Symantec, and Lotus Development.
About Julie McCool
Hawk Ridge Consulting was founded by Julie McCool, an executive with over 20 years experience leading products at major software companies including Scripps Networks Interactive, AOL, Symantec, and Lotus Development.
At Scripps, Ms. McCool created a cross-brand mobile strategy, product lifecycle process, and vendor selection methodology that was implemented across Scripps Food Network, Travel Channel and HGTV brands. She led mobile product management for Travel Channel, introducing the award-winning Travel Channel Layover Guide app. At AOL, Ms. McCool led several products including E-mail, Windows desktop software, the Expressions personalization services for AIM, and the Macintosh team behind popular iPhone apps like AOL Radio and AIM. She participated in the launch of industry icons such as AOL 9.0, Lotus 1-2-3, and the Apple Mac, and led the Think Programming group at Symantec, launching highly popular programming environments for the Mac.