iPhone Developer Hawk Ridge Consulting Delivers Educational Kids App for K12, Inc.


Press Release. Reston, VA, July 21, 2010. Hawk Ridge Consulting has completed another family-friendly iPhone app with the launch of K12 Timed Reading Practice, an educational kids iPhone app that helps students build reading fluency. Hawk Ridge Consulting is an iPhone app developer offering custom services to companies that want to extend their brand to the growing iPhone, iPad, and iPod touch markets, but don’t want to devote full-time resources to mobile development.

Established brands such as K12 Inc. benefit from partnering with an experienced mobile developer as they build their in-house expertise. “K12 offers a range of Web-based learning tools for kids that tie into their award-winning curriculum, and they hired us to develop one of those tools as a native iPhone app,” says Hawk Ridge Consulting CEO, Julie McCool. “By partnering with Hawk Ridge Consulting, K12 got a quality iPhone app to market quickly and cost-effectively.”

“We tapped Hawk Ridge Consulting to develop the K12 Timed Reading Practice app because of their established product and technical expertise in the iPhone market,” said Corey Maender, Senior Director, Product Development at K12 Inc. “We had innovative courseware that we knew would appeal to kindergarten through 4th grade educators and students using mobile devices, and wanted a partner with experience launching multiple, quality iPhone apps. Hawk Ridge Consulting worked closely with our design team to translate our existing eLearning Timed Reading assets into a compelling user experience for the iPhone,” said Maria Szalay, Senior Vice President, Product Development.

Previous Hawk Ridge Consulting client apps include the popular FanGraphs Baseball sports app. Hawk Ridge also creates and markets the Snow Globe Maker app series, including Snow Globe Maker Beach, Winter, and Spring, all available from the iTunes App Store for $.99 each. Inspired by Ms. McCool’s time as an executive at AOL where she saw how people love to mix and match art to express their personality and passions, Snow Globe Maker brings creativity, expression and family interaction together on the iPhone. All three Snow Globe Maker apps were recently updated for Apple’s new iOS 4.0 operating system.

About Hawk Ridge Consulting

Hawk Ridge Consulting is an iPhone app developer offering custom iPhone services for every product phase from planning and design, to development and testing, to launch and marketing. Company founder, Julie McCool, applies a consumer-centric approach and practical management to the iPhone app market, drawing on her 20 year career leading products at major software companies including AOL, Symantec, and Lotus. Hawk Ridge Consulting created the Snow Globe Maker apps for iPhone, iPod touch, and iPad, delivering family-friendly entertainment that encourages creativity and fun (learn more at http://SnowGlobeMaker.com ).

About K12 Timed Reading Practice

K12 Timed Reading Practice, available now from the iTunes App Store (download at http://itunes.apple.com/us/app/k12-timed-reading-practice/id374985358?mt=8), lets readers in levels K to 4 practice fluency by reading short, timed stories. Improving fluency allows readers to read smoothly and quickly so they can focus on comprehension rather than on decoding words. The app include 250 short, engaging stories for young readers, categorized by Flesh-Kincaid reading level.

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