Hawk Ridge Consulting was founded by Julie McCool, an executive with over 20 years experience leading products at major software companies including Scripps Networks Interactive, AOL, Symantec, and Lotus Development.

At Scripps, Ms. McCool created a cross-brand mobile strategy,  product lifecycle process, and vendor selection methodology that was implemented across Scripps Food Network, Travel Channel and HGTV  brands. She led mobile product management for Travel Channel, introducing the award-winning Travel Channel Layover Guide app. At AOL, Ms. McCool led several products including E-mail, Windows desktop software, the Expressions personalization services for AIM, and the Macintosh team behind popular iPhone apps like AOL Radio and AIM. She participated in the launch of industry icons such as AOL 9.0, Lotus 1-2-3, and the Apple Mac, and led the Think Programming group at Symantec, launching highly popular programming environments for the Mac.