Washington Post covers Hawk Ridge Consulting


Hawk Ridge Consulting and our SnowGlobe Maker app were featured on page one of the Business Section in the March 22nd Washington Post: They’re Apps to Make Money. Mike Musgrove wrote this round-up about iPhone app developers in the greater Washington area. We were excited to give Mike our perspective on the market and our app development efforts. Here’s a bit from the article: 

“Fresh ideas are precious commodities in this space, so developers tend to keep mum about exactly what they have in the works.

Julie McCool, a former AOL executive who lives in Reston, designed a program in which you create your own virtual snow globe. Shake your iPhone, and you set the program’s virtual snowflakes in motion.

Good idea, right? Well, she wasn’t the only one who thought of it. “When I first started thinking about snow globes, there was already one in the store,” she said. “By the time I started working on it, there were 10.”

McCool’s start-up, Hawk Ridge Consulting, has a few projects in the works in which she has paired up with entertainment companies wanting to connect with consumers on the popular App Store. You’ll understand if she keeps the details of those projects to herself, for now.”

Mike also gives a few examples of local developers who have hits big enough to turn into a full time occupation. Todd Moore, for example, hit it big with the White Noise app which made it to the top 20 list. Getting featured in the top 20 is key and tends to drive apps into the thousands of downloads per day region.

The get rich quick stories make good press, but this article also captures the reality of what a crowded market the App Store has become. It’s hard to break out of the pack and get noticed, though if you make it to the top 20 the momentum will carry you.

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